4Children Brand

4Children is the national children and families charity which develops, influences and shapes national policy on all aspects of children, young people and families lives. They are one of the fastest growing charities in the sector and work with a wide range of partners to deliver real support for children and families in their community. 4Children delivers childcare, family support and youth services across more than 100 settings, including children’s centres, nurseries, schools and RAF bases.

I was required to develop their brand identity which included a logo, an anniversary logo and reportage style photography. These elements have then been applied to various print and digital marketing material including stationery, promotional brochures, proposal documentation, policy reports, e-newsletters

The brand also needed to be flexible and versatile enough to applied to information, promotional and marketing materials used by the children centres and services run by 4Children.

I was in charge of the designed and development the 4Children website and partnered with Chameleon Net who assisted with the back-end programming. The website, officially launched in January 2012, and has increased the organisations online visitors, publication sales, membership signups, event sales and eNewsletter subscriptions.

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