The Airplay youth support programme was developed after a survey found that keeping young people safely occupied was a big concern for families in the Royal Air Force.

The Royal Airforce Benevolent Fund required a brand developed for it’s £24 million support programme to unite young people and youth workers on RAF bases. It was important to have a unified brand for the support programme to familiarise young people and youth workers who are often moved around the country to different bases.

The brand was be used on a wide range of materials such as clothing, singe, banners, communication materials and website.