Shout Out for a Sure Start

The Shout Out for a Sure Start campaign was launched by TV presenter and former Mum of the Year, Melinda Messenger, and popular children’s TV character Peppa Pig.

SureStart is a government led initiative aimed at giving every child the best possible start in life and offers a broad range of services focusing on family health, early years care and education. There are more than 3,500 Sure Start Children’s Centres across England, with more in Scotland and Wales.

The aim of the campaign was to raise awareness within government that funding for the initiate needed to continue during a time when many public service budgets were being cut.

The campaign had several public and parliamentary events with key messages being co-ordinated through a website and public forum.