Telstra is the largest telecommunications provider in Australia, offering a full suite of telecom services. The company also provides basic access services to all users in Australia as well as services to most homes and businesses.

Telstra ran a programme called BigPond ‘Fetch Me’ Movies where you could rent DVD’s on demand. To have the DVD’s posted out quickly cheaply and efficiently a robust cardboard CD Mailer was engineered that could pass through the automatic postal sorting machines and would protect the disc during transit.

The CD Mailer also needed to be re-sealed so that the end user could return the DVD to Telstra BigPond which meant extra consideration was required to ensure the packaging was robust enough two withstand two journeys.